This decade-old guide has always been my favourite in regards to naming: https://www.igorinternational.com/process/evocative-product-company-names.php https://w

This decade-old guide has always been my favourite in regards to naming: https://www.igorinternational.com/process/evocative-product-company-names.php https://www.igorinternational.com/process/evocative-product-... Based on this guide "CockroachDB", a perennial favourite of HN to argue about, is one of the best out there. (Some) negative, or complex, emotions are absolutely acceptable for a product, even desirable. They highlight "Plan B" for the morning-after pill as an example. You may want to tag on something generic/descriptive if you're going for discoverability in the AppStore (as opposed to people searching for your product specifically).