To the extent that that's cheap, you'll see the utilization of the rental cars go down. To the extent that it's not cheap, why are people using this service?

To the extent that that's cheap, you'll see the utilization of the rental cars go down. To the extent that it's not cheap, why are people using this service? There is some kind of happy-ish medium there, but it's another chip away at the claims of the omnipresence of rides-for-hire.