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The article focuses on over 55s who have money to spend online. I liked the part that spoke to how 40 year olds and up are less likely to explore a website and
by ryanar 9y ago
The article focuses on over 55s who have money to spend online. I liked the part that spoke to how 40 year olds and up are less likely to explore a website and more likely to abandon a task.
I run into this a lot when I watch how my older users interact with our site. They act like they are about to hit the nuke button when performing some actions on the site, and I am sitting there thinking it is totally fine, even if you mess up you can just go back. But there is so much anxiety around accidentally messing something up that they would rather abandon the task than do it.
I hope that I can continue to improve my skill in UI/UX because it is so critical as a web developer.
- erehweb 9y agoSuggestion - have a reasonably prominent button that restores defaults (or whatever the analogue is). This is often a headache when dealing with systems - easy to get into a situation where not obvious how to get back - e.g. window minimized and can't find it again.
- my_first_acct 9y agoSome sites have "don't be scared" text, which some users might actually read. For instance: "Once you push this button, you will have another chance to review your order before it is submitted". Or when appropriate, a "be scared" warning: "Once you push this button, your order will be submitted, and it cannot be cancelled". If you are targeting older users, keep in mind that many of them are accustomed to reading text, and would prefer a couple of explanatory sentences to a semi-mysterious icon.