If the value of click-inducing wrongness wasn't such a well-understood force one would have to wonder how exactly all those writers were incentivized by owners

If the value of click-inducing wrongness wasn't such a well-understood force one would have to wonder how exactly all those writers were incentivized by owners of not-yet-free formats. As it stands though, we just get to apply Occham: in online news media, A/Bing truth vs lies for clicks has a clear winner.