> service is going to be better than your competitors. To each his own, but I am not going to do this. Internally yes, but I am not going to compare to the com

> service is going to be better than your competitors. To each his own, but I am not going to do this. Internally yes, but I am not going to compare to the competitors externally. From what I know, comparing to the competitor is generally a bad idea. Current users of the service take any comparison or criticism personally and all it does is drive potential customers away. For the new customers, I am willing to believe in the intelligence of the human race. Prospective customers are smart enough to do their research before settling on a service. My job would be to make the features lucid and clear and highlight the differentiators. As I already mentioned, I do have some differentiators in mind.