Not the case in China when you could buy a "customised image" of windows that installs in 10 minutes and without all the nagging notification about activation a

Not the case in China when you could buy a "customised image" of windows that installs in 10 minutes and without all the nagging notification about activation and patching. There is a huge shady industry of preloading applications that were often borderline malware so the competition between different brands of custom image is quite fierce. Once of the reasons of aggressive patch installer pruning is because "my installation is 500MB smaller than yours" would take a great selling point.