5 ms·

I think you should probably work a bit more on why your service is going to be better than your competitors. More than one competitor existing isn't really a gr

• irahul 16y ago
  > service is going to be better than your competitors. To each his own, but I am not going to do this. Internally yes, but I am not going to compare to the competitors externally. From what I know, comparing to the competitor is generally a bad idea. Current users of the service take any comparison or criticism personally and all it does is drive potential customers away. For the new customers, I am willing to believe in the intelligence of the human race. Prospective customers are smart enough to do their research before settling on a service. My job would be to make the features lucid and clear and highlight the differentiators. As I already mentioned, I do have some differentiators in mind.
• petervandijck 16y ago
  "More than one competitor existing" -> that's actually not a bad start for a business plan. And Avis famously had their marketing campaign around being #2 for renting cars: "We're number two, we try harder" ;)