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Considering an install valued at $.26 [1], 4.1 million installs (the difference) is worth a bit over a million dollars, in one month. Either you make enough to
by Giroflex 9y ago
Considering an install valued at $.26 [1], 4.1 million installs (the difference) is worth a bit over a million dollars, in one month.
Either you make enough to make a million bucks a month insignificant, or you just have little sense of scale.
[1] - https://www.quora.com/What-is-the-benchmark-for-cost-per-install-via-Facebook-ads https://www.quora.com/What-is-the-benchmark-for-cost-per-ins...
- solumos 9y ago>That puts the actual downloads for the month at 21.1 million, compared to 25.2 million for April 2016, back when the company was riding a user-growth hot streak. Correct me if I'm wrong, but the title is a bit misleading - these numbers are year-over-year, comparing April 2016 to April 2017. So it's not a loss of $1M in one month. It's more that this month last year, they had 4.1M more installs. Judging by the graph, it looks like they only dipped ~1M installs between March and April 2017. That's not to say that this looks good, but it's not as disastrous as it seems.
- gdulli 9y agoIt's not misleading, YoY is the standard way to do that comparison which is why it didn't need to be in the headline.