I can't understand what they think the market is going to be. I very much doubt they will make money from the hardware (they'd need to shift a serious number of

I can't understand what they think the market is going to be. I very much doubt they will make money from the hardware (they'd need to shift a serious number of units), they will want to make money from the software (just like PS4, XBOX, Nintendo) But without the product in developers hands, software is going to take years to create. Look at VR, devs have had VR kits for, what? three years or so and still content is thin on the ground. Nothing compelling with a consumer buzz like Zelda or Halo did for the consoles. I want AR to be a thing. I don't think this cloak and dagger secrecy is doing them any favours. They can't possibly live up to the hype.