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> the online market is under 10% and people like to shop in person No, they really don't ... Consumers Are Now Doing Most of Their Shopping Online, June 8, 20
by _rpd 9y ago
> the online market is under 10% and people like to shop in person
No, they really don't ...
Consumers Are Now Doing Most of Their Shopping Online, June 8, 2016.
http://fortune.com/2016/06/08/online-shopping-increases/ http://fortune.com/2016/06/08/online-shopping-increases/
> you are underestimating how quickly those things can turn around in a massive company with tens of thousands of people working on the problem
I know exactly how an aging, entrenched bureaucracy rewarded for in store sales will react to a new online bolt-on that will "steal" their sales. Ongoing sabotage that cripples the upstart. Very few companies can make transitions like this where a new part of the company must cannibalize the old. Walmart has shown no evidence of even recognizing the kind of transformation they need to make.
- danderino 9y agoThis article says nothing to that regard. >The survey, now in its fifth year, polled more than 5,000 consumers who make at least two online purchases in a three-month period. According to results, shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014. 1. They're only polling people who make online purchases. 2. Not sure how the 51% figure is computed.