A couple quotes I recall from ENG 101: "Better is the enemy of good enough." and "Simple is the most advanced tech." Believe it or not, non-tech people do not

A couple quotes I recall from ENG 101: "Better is the enemy of good enough." and "Simple is the most advanced tech." Believe it or not, non-tech people do not want to learn the latest, greatest UI. They want it to work. Full stop. The shiny new attack surfaces....er,... features and the vicious circle of security breaches & updates may well extinguish the public's enthusiasm for "new". Ever see an average Iphone or Android user after a nightly upgrade? It isn't pretty when a user's functionality/productivity is torpedoed by a new design +/- features of new OS. As a tech savvy pro, however, YMMV.