Well, many of the secretive startups remain secret because (1) they do have a great product but they want to test the water first, keeping initial customer hap

Well, many of the secretive startups remain secret because (1) they do have a great product but they want to test the water first, keeping initial customer happy and until enough maturity they go out and take over the market (and in many case their customers aren't any Internet users, often corporates and government so they don't care if you and I know their existence), or (2) they are really just bluffing. I have seen both. In both cases, the founders don't care about public opinions because their goal is to raise funds from VCs. In the first case, they obviously have a good intention, but in the latter, obviously they just want to buy time hoping one day they assembled a star team and get something delivered. Although I am very surprised how VCs are willing to buy time, specifically the top ones are known to be really sharp in investment. Something is up with this startup.