Interestingly, in my small midwestern US college town, I have the opposite experience. The college-associated people who consider themselves educated/intellectu

Interestingly, in my small midwestern US college town, I have the opposite experience. The college-associated people who consider themselves educated/intellectual/cultured gravitate toward grocery shopping at Kroger, while the "townies" and not-particularly-academically-serious undergrads go to Walmart. I choose Walmart because Kroger "feels" much more crowded and the members of the crowd seem to exhibit much less situational awareness.