I'm from India, and amazon is more relevant now than any other time here. The market leader in India is flipkart, Amazon a close second and a company called sna

I'm from India, and amazon is more relevant now than any other time here. The market leader in India is flipkart, Amazon a close second and a company called snapdeal a distant third. Interestingly, in next few months if not days, there is going be a big consolidation (merger of flipkart and snapdeal, that is first and third) which is aggressively pushed by Softbank (investor in snapdeal). As an aside, for a long time, local entities are asking for concessions against global players like Amazon and uber, but so far it has not gone anywhere. One of the reasons against this is most of the investor money in local entities is from abroad. Though it is true, flipkart truly pioneered online market (in India) and when it tasted success, amazon simply jumped in with its huge cash war chest. It will be interesting how Indian market will play out with respect to Amazon.