You're so right but I think this problem has more to do with poor news reporting. For one, people like to read about companies they know, good or bad. Press r

You're so right but I think this problem has more to do with poor news reporting. For one, people like to read about companies they know, good or bad. Press releases always herald a feature as innovating even if competitors have it. Press companies will practically write the articles for journalists. It's much more time consuming to check the facts or, more importantly, the features of competitors, so why to bother when their goal is to drive impressions.