I believe camillomiller is very much not looking at the issue from Apple's business perspective. I think camillomiller is trying to explain why sales are slow,

I believe camillomiller is very much not looking at the issue from Apple's business perspective. I think camillomiller is trying to explain why sales are slow, but without using the narrative that tablets, as a market, are a miss. And I agree. I use my iPad every day. I bought one in 2012, upgraded in 2015, but I don't see a need to upgrade yet. My parents bought two in 2010, use them every day, and didn't upgrade until 2016. Whether or not tablets meet businesses sales expectations I can't speak on. But, anecdotally, I feel tablets are something people like using, and are here to stay.