In June 2015 Uber acquired a bunch of mapping assets from Bing, and hired away ~100 engineers from Bing's mapping program to develop their own maps (I don't kno

In June 2015 Uber acquired a bunch of mapping assets from Bing, and hired away ~100 engineers from Bing's mapping program to develop their own maps (I don't know what the current status is on that initiative), which was the first signal that, for whatever reason, Google and Uber weren't planning any sort of long term strategic partnership. But Google holds itself to high ethical standards, and I doubt Google expected to Uber to behave so badly. I mean, Uber has always behaved badly, but up until the point they stopped being the underdog we were all cheering Uber on.