> But I wonder what would happen if self-service engraving ... entered the market... To me that would be the final nail in the coffin. But then again, maybe th

> But I wonder what would happen if self-service engraving ... entered the market... To me that would be the final nail in the coffin. But then again, maybe the powers would be shifted from the person who runs the machines to the person who orders the engravings or the person who consults with promotion companies or to the one who opens up the possibilities of more complex engravings.