Why bother with content that is difficult to access, when you can watch one of the billions of other videos and streams available on YouTube, Twitch, Vimeo, or

Why bother with content that is difficult to access, when you can watch one of the billions of other videos and streams available on YouTube, Twitch, Vimeo, or any other website. If a content owner wants to make access to their content difficult, why should their content be relevant?