> I heard from a Nonchalance employee that Jeff had said he thought we were "entitled," that he was angry because he'd given us a $2 million gift we didn't app

> I heard from a Nonchalance employee that Jeff had said he thought we were "entitled," that he was angry because he'd given us a $2 million gift we didn't appreciate properly. This is the heart of the matter, I think. While it's speculation, it appears what went wrong is that Hull failed to delineate the 'business' from the rest of it. The way he feels would strike me as odd (at best) if I hadn't experienced something similar myself. More than once. On at least two occasions (the rest are vaguer) I started some business venture where the impetus was largely philanthropic/idealistic. Both times the end result was messy for everyone involved and largely unproductive. While the specifics were different, I think the main reason why things went South was that I mixed business with pleasure. I shat where I ate. I'm not saying it's impossible or inadvisable to turn your dream into a business, or do business that you enjoy too, or start a business with your romantic partner for that matter. Rather, I think it's crucial to clearly delineate, and write down on paper, and discuss with everyone involved, which parts of the endeavor are business and which are not. And perhaps more importantly to discuss whether it's possible to separate these things in the first place.