Did anyone catch the part where the journalist got the co-founder of Foodora (also his Foodora-boss) to impersonate him as an Uber courier? He mentioned it like

Did anyone catch the part where the journalist got the co-founder of Foodora (also his Foodora-boss) to impersonate him as an Uber courier? He mentioned it like it was the most normal thing. I wonder if there's a deeper relationship at play here. Don't get me wrong, I'm sure Uber is staying true to its "Do be evil" doctrine. But I wonder if there's a separate vested interest (e.g., support local businesses) operating behind the scenes.