4 ms·

Is it just me or did anyone feel like this website was trying too hard to "create a reading experience unlike any other" of their own? It's like a no-name comed

Is it just me or did anyone feel like this website was trying too hard to "create a reading experience unlike any other" of their own? It's like a no-name comedian introducing a world-star comedian for tonight's show, and trying to one-up him (and miserably failing) They had one job: convey the story of how "J.J abrams created a reading experience unlike any other"? They failed, because I got motion sick and just closed the browser. I would rather read this through some other website when it resurfaces. These hipster UIs for the sake of themselves need to stop. I thought this was only trendy for a year when NYTimes did it and died off, but apparently some are still doing it.

LukeShu 9y ago
> "They had one job: convey the story of how ..." It seems to me that that wasn't actually their job; that their job really was: Convince marketers that they are doing a good job of conveying the story of how J.J. Abrams created... Ceros is "Interactive Content Marketing Software." Whether or not they actually do a good job of marketing "S." is irrelevant; they just need to convince would-be marketers that Ceros did a good job of marketing "S.", and that the marketers should pay for a similar treatment of their own product. When convincing someone that you are doing something well, it helps to actually do it well, but it isn't a prerequisite.
wwalser 9y ago
This is content marketing for ceros.com. Their job was to build a compelling experience so that other people telling stories online want to use Ceros.
tim333 9y ago
> I would rather read this through some other website when it resurfaces Wired does an OK job: https://www.wired.com/2013/11/j-j-abrams-s-book-review/ https://www.wired.com/2013/11/j-j-abrams-s-book-review/
johnchristopher 9y ago
I first opened it on my smartphone and didn't get why you mentioned motion sickness but reading it later on laptop I could feel why it would give out such an impression. It felt a bit constrained on my 1366*768 device though and the experience was better on mobile. I like gimmicks like that in books when it's executed well. I think I'll try ordering it.

LukeShu 9y ago

> "They had one job: convey the story of how ..." It seems to me that that wasn't actually their job; that their job really was: Convince marketers that they are doing a good job of conveying the story of how J.J. Abrams created... Ceros is "Interactive Content Marketing Software." Whether or not they actually do a good job of marketing "S." is irrelevant; they just need to convince would-be marketers that Ceros did a good job of marketing "S.", and that the marketers should pay for a similar treatment of their own product. When convincing someone that you are doing something well, it helps to actually do it well, but it isn't a prerequisite.

wwalser 9y ago

This is content marketing for ceros.com. Their job was to build a compelling experience so that other people telling stories online want to use Ceros.

tim333 9y ago

> I would rather read this through some other website when it resurfaces Wired does an OK job: https://www.wired.com/2013/11/j-j-abrams-s-book-review/ https://www.wired.com/2013/11/j-j-abrams-s-book-review/

johnchristopher 9y ago

I first opened it on my smartphone and didn't get why you mentioned motion sickness but reading it later on laptop I could feel why it would give out such an impression. It felt a bit constrained on my 1366*768 device though and the experience was better on mobile. I like gimmicks like that in books when it's executed well. I think I'll try ordering it.