This is an often overlooked point. Uber is the only one in this space with a global brand. And they're very deeply entrenched in international markets - I can u

This is an often overlooked point. Uber is the only one in this space with a global brand. And they're very deeply entrenched in international markets - I can use Uber in a tiny city in the UK the same way I can in the US. The actual local implementation is different (here Uber is a fully fledged private hire firm), but the brand and the experience remain consistent.