I find this is an interesting premise and at least I know I'm not the only one that sees some of the "ideas" out there and remains baffled why they exist at all

I find this is an interesting premise and at least I know I'm not the only one that sees some of the "ideas" out there and remains baffled why they exist at all. There are so many big issues and tough problems that could be greatly improved or resolved by innovation, yet very few seem to be tackled or addressed. Perhaps because they are hard?