I never have had an issue at a new car dealer nor can I recall anyone else doing so. Might be a local thing, I do have many of the same brand to choose from bei

I never have had an issue at a new car dealer nor can I recall anyone else doing so. Might be a local thing, I do have many of the same brand to choose from being in the metro Atlanta area. Now to the article, full loaded vehicles have a lot of cushion when it comes to discounts and so the manufacturer isn't going to suffer a loss of the vehicle but instead losing out on extended profit. Another area they are giving up profit on is financing. When I bought a new Volt back in March; at discount but nothing stellar; I ended up taking a loan because it was zero percent. Real hard to justify paying cash when they will just give you money. I did notice that it was mostly sedans they listed as holding the discounts with some SUV but not many if any CUV/ CUV sales are taking off world wide so there isn't much pressure there. I would wonder how much pressure this puts on used car franchises, those who only sell used. See the low prices benefit manufacturer branded dealers because they can get the trade as well.