Well said, this is a visual puff piece, could the information have been conveyed more effectively using a single page magazine style layout, undoubtedly, that w

Well said, this is a visual puff piece, could the information have been conveyed more effectively using a single page magazine style layout, undoubtedly, that was not the brief, I imagine the designers were led to create something visually exciting that will show people how great their iPhone pictures can be.