4 ms·
Poor job communicating it? Saying that they had the best rated smartphone camera of all time was one of their main points during their Pixel ad campaign.
by bitmapbrother 9y ago
Poor job communicating it? Saying that they had the best rated smartphone camera of all time was one of their main points during their Pixel ad campaign.
- throwaway8800 9y agoPixel had an ad campaign?
- philliphaydon 9y agoPixel???
- jfoutz 9y agoYeah, you remember, google's really fancy chromebook.
- seanp2k2 9y agoOoh, no wait, their phone line, after they killed "Nexus" despite building a solid brand behind that for a few years. To call it the same thing that their original Chromebook was called was just insult to injury. Whoever manages their branding obviously has no idea what they're doing. See also: "Google Apps" is now G Suite. Why? This is their official answer, along with a table to reference for what all the new names are, along with this brilliant bit about the change: """ We created Google Apps to help people everywhere work and innovate together, so organizations can move faster and achieve more. On September 29, 2016, we introduced a new name that better reflects this mission: G Suite. """ https://support.google.com/a/answer/7126147?hl=en https://support.google.com/a/answer/7126147?hl=en Given their history, the next name (due in 2018) shall be "GCloud" or "Cloud by Google".
- loxias 9y agoPixel? That's their tablet, right? Nexus is for their audio device.
- mirkules 9y agoYou joke, but I am really confused what is the "official" Google phone and what is not. First, there was the Nexus One by HTC, then Nexus S by Samsung, then Galaxy Nexus by Samsung (how is that different than Galaxy S* series?), a bunch in between that were no less confusing, and now there's a Pixel. The Nexus branding seems to have been tied to the manufacturer, which only added to my confusion. I just want to know what is the Google sanctioned phone. So yes, they didn't do a very good job at marketing their brand and setting it apart from the "clones".
- PhasmaFelis 9y agoI think the unifying feature of the Nexus line was that they all ran stock Android, or close to it. The Galaxy Nexus did, anyway.
- detaro 9y agoThe Nexus always were partnerships with manufacturers, but as far as I know everything that was called Nexus was an iteration of "the Google sanctioned phone"
- Yizahi 9y agoPixel by HTC
- PascLeRasc 9y agoThey had a good ad campaign, but a terrible distribution program. My mom really wanted to get a Pixel, but the "only on Verizon" thing threw her, and she didn't know how to get one on AT&T.
- ekianjo 9y agoI think you overestimate the reach of their ad campaign.
- bitmapbrother 9y agoNot in North America. We were inundated with Pixel ads on TV during the launch and well after.
- eeeeeeeeeeeee 9y agoThat's not a good ad campaign. Every marketing campaign says they are the "best" or "highest rated" to some degree by finding some study or review that reinforces their marketing campaign. It's become noise at this point, even if it's true.