Those companies are "disruptive" because they keep pushing boundaries and experimenting with new ideas. They are willing to gamble and lose, or even just spend

Those companies are "disruptive" because they keep pushing boundaries and experimenting with new ideas. They are willing to gamble and lose, or even just spend money on an experiment with no known ROI. Kinda like Bell Labs of old. The stock market has trained the older enterprises to stick with consistent returns. Don't rock the boat, don't mess with the cash cow.