Totally this. I lived with my aunt in the bay area back when webvan.com was hot, and I remember a time when the two of us saw a commercial of theirs. I remember

Totally this. I lived with my aunt in the bay area back when webvan.com was hot, and I remember a time when the two of us saw a commercial of theirs. I remember saying how great of an idea it was, that it could really take off, and I distinctly remember my aunt -- not a very prolific internet user but not a luddite by any means -- saying that it was weird buying groceries online. That really stuck with me, because my aunt is/was the kind of person to try something like that, but even she wasn't comfortable with it. Plus also webvan.com blew a billion dollars building a delivery infrastructure that they couldn't support.