I'm less susceptible to the lure of sports than most, but I love that sports exist, since they're proof that human beings can create meaning out of thin air qui

I'm less susceptible to the lure of sports than most, but I love that sports exist, since they're proof that human beings can create meaning out of thin air quite efficiently, thank you very much - existential dilemma solved. Perhaps there's a way to tie ordinary people's activities into ways to advantage their favorite teams (including in esports), and expand the reach of that conjured significance?