3 ms·

AOL And The Cheezburger Network: Turning Content Into An Amsterdam Hooker

6 points by dnwalters 16y ago

mikeleeorg 16y ago
I'm surprised the author didn't mention Yahoo and their purchase of Associated Content & rumored interest in Huffington Post. http://www.mediabuyerplanner.com/entry/51608/yahoo-eyes-huffpo-for-content-partnership-or-acquisition/ http://www.mediabuyerplanner.com/entry/51608/yahoo-eyes-huff... I suppose the content quality of HuffPo is debatable (I find their headlines to be a bit sensationalistic for my taste), but it appears Associated Content has been criticized for their lack of quality content: "It is a wasteland of bad writing, uninformed commentary, and the sort of comically dull recitation of the news you'd get from a second grader." http://www.slate.com/id/2237107/ http://www.slate.com/id/2237107/
- dnwalters 16y ago
  Yep, another $100M deal that I'm sure has already paid for itself... I could have gone on with the examples, but I chose to box in my frustration with the AOL kids :-)
  - mikeleeorg 16y ago
    Hahaha I suppose there are lots of examples from which you could choose! Personally, I love lolcats. To each his own. ;)
- celiadyer 16y ago
  HuffPo headlines are pure sensationalism, but at least you know they aren't paying for content and they actually have good writers (I think). It's fun because it's so in-your-face. I hope they don't sell to Yahoo.
bzdfilms 16y ago
Can AOL figure out how to turn crap-content to gold? Find out next week on ...
celiadyer 16y ago
This has concerned me too, Dave. All you have to do is look at AOL's SEED Network with its tutorials on how to write a sentence with correct grammar to see they are paying $10 to help literacy as much as anything else. If you check out their "technology" network, would you be likely visit these sites for technology content? www.seed.com/aol-network/I certainly wouldn't! It is scarey the power AOL has to dominate the first pages of search with this cattle-call strategy. This is a great argument for curated content like Regator's and for additional filter systems for news with a clear editorial slant life Huffington Post or Drudge Report. On the other hand, this onslaught of vanilla content from AOL may help traditional newspapers sell online subscriptions so consumers can at least know the editorial slant. The NY Times is offering an online subscription keeping much of its print format for ~$4.50 a week and I am thinking now it may be successful after all. Actually, I rather like "I Can Has Cheeseburger" because LOLCats are just so stupid. I think Letterman started it with his "kitties" nonsense. I prefer this one for LOLDogs, however: ihasahotdog.com/

6 points by dnwalters 16y ago

I'm surprised the author didn't mention Yahoo and their purchase of Associated Content & rumored interest in Huffington Post. http://www.mediabuyerplanner.com/entry/51608/yahoo-eyes-huffpo-for-content-partnership-or-acquisition/ http://www.mediabuyerplanner.com/entry/51608/yahoo-eyes-huff... I suppose the content quality of HuffPo is debatable (I find their headlines to be a bit sensationalistic for my taste), but it appears Associated Content has been criticized for their lack of quality content: "It is a wasteland of bad writing, uninformed commentary, and the sort of comically dull recitation of the news you'd get from a second grader." http://www.slate.com/id/2237107/ http://www.slate.com/id/2237107/

dnwalters 16y ago
Yep, another $100M deal that I'm sure has already paid for itself... I could have gone on with the examples, but I chose to box in my frustration with the AOL kids :-)
- mikeleeorg 16y ago
  Hahaha I suppose there are lots of examples from which you could choose! Personally, I love lolcats. To each his own. ;)
celiadyer 16y ago
HuffPo headlines are pure sensationalism, but at least you know they aren't paying for content and they actually have good writers (I think). It's fun because it's so in-your-face. I hope they don't sell to Yahoo.

bzdfilms 16y ago

Can AOL figure out how to turn crap-content to gold? Find out next week on ...

celiadyer 16y ago

This has concerned me too, Dave. All you have to do is look at AOL's SEED Network with its tutorials on how to write a sentence with correct grammar to see they are paying $10 to help literacy as much as anything else. If you check out their "technology" network, would you be likely visit these sites for technology content? www.seed.com/aol-network/I certainly wouldn't! It is scarey the power AOL has to dominate the first pages of search with this cattle-call strategy. This is a great argument for curated content like Regator's and for additional filter systems for news with a clear editorial slant life Huffington Post or Drudge Report. On the other hand, this onslaught of vanilla content from AOL may help traditional newspapers sell online subscriptions so consumers can at least know the editorial slant. The NY Times is offering an online subscription keeping much of its print format for ~$4.50 a week and I am thinking now it may be successful after all. Actually, I rather like "I Can Has Cheeseburger" because LOLCats are just so stupid. I think Letterman started it with his "kitties" nonsense. I prefer this one for LOLDogs, however: ihasahotdog.com/