I just realized where the 'V' logo in "Viewpoints Research Institute" came from (you can see it here: [0]): The diagram comes from the book "The Act of Creatio

I just realized where the 'V' logo in "Viewpoints Research Institute" came from (you can see it here: [0]): The diagram comes from the book "The Act of Creation"[1], where Arthur Koestler discusses the common themes in creative acts, including the idea of juxtaposition. In research, you start with a baseline level of knowledge and do a random walk until you encounter a (not necessarily) totally orthogonal set of ideas. Once you combine the two, boom! Something new is created. A lovely book, that I'd recommend to anyone. [0] http://www.vpri.org http://www.vpri.org [1] https://en.wikipedia.org/wiki/The_Act_of_Creation https://en.wikipedia.org/wiki/The_Act_of_Creation