5 ms·
The video is amazingly inhumane. Things that presumably took many person-years to create are shown for such a small fraction of a second, and in such rapid suc
by gavinpc 9y ago
The video is amazingly inhumane. Things that presumably took many person-years to create are shown for such a small fraction of a second, and in such rapid succession, that it hurts my brain to watch.
I know that they are doing some fascinating work --- I own a Hololens, and I think some of their research work is potentially game-changing.
But who is the audience for a spot like this? Do non-devs care about their "design system"? Would devs not rather see something substantial, instinctively dismissing this kind of razzle-dazzle?
- FlorianRappl 9y agoGlad I am not the only one who only had "finally I get to see what they mean - oops the 100ms timeslot is over" moments watching this video.
- maxxxxx 9y agoThat seems to be the trend in videos these days. It drives me crazy when they show a car and it's 0.2s in a tunnel, 0.3s on a mountain and so on. You can watch a whole video and still don't known it looks. But together with music and sound effects it's cool.
- Animats 9y agoExplanatory videos come in a few flavors, many of them bad: - Blipverts, like this one. Pretty, but useless. Typical use: Ads, Kickstarter videos. - Talking heads with PowerPoint. Boring. Typical use: online courses, TED talks. - Long single-shot videos of someone doing something complicated. Boring, but useful. Typical use: how-to videos. - History Channel style. Video of important stuff with occasional interpretive graphics and explanation. Tough to balance but can be done well. Expensive to produce. Tends to oversimplify. - Classic industrial film. See anything from the Jam Handy Organization. The Internet Archive has hundreds of these films. Good at getting concepts across. Blah by modern standards. Narrated, but not much talking head time. Minimal animation of details. Many stock shots. That field needs some design work. If the goal is to explain (not sell), the industrial film model, modernized, has potential. It takes more production effort than a blipvert or a PowerPoint video, but less than a History Channel video. Top of the line in explanatory videos: "Victory through Air Power" (1943) [1] This was made by Disney for one purpose - to convince President Roosevelt to go with heavy land-based bombers as the main weapon in the Pacific war. [1] https://archive.org/details/VictoryThroughAirPower https://archive.org/details/VictoryThroughAirPower
- Animats 9y agoClassic Jam Handy: "Around the Corner", which explains how an automobile differential works.[1] (Skip the first three minutes.) If you watch this, you will understand how a differential works, and won't forget it. An explanation of Microsoft's new UI with similar clarity would be helpful. [1] https://archive.org/details/Aroundth1937 https://archive.org/details/Aroundth1937
- gavinpc 9y agoThanks for that. I'm the opposite of a "car guy," but that was a highlight of my day.
- Animats 9y agoThere's a whole series of those films, all done for Chevrolet. - "What Stops Them" - hydraulic brakes - "Tough Friends" - automotive steel alloys - "No Ghosts" - auto frame design for stiffness - "Horsepower" - shows exactly what one horsepower is - "Balance" - system integration of the automobile - "Precisely so" - measurement and manufacturing precision - "Streamlines" - air resistance - "Down the gasoline trail" - from fuel tank to exhaust All these are in the Internet Archive in the Prelinger collection of industrial films. Chevrolet really wanted to explain how an automobile works. These films are much better at explaining than most of what we see today.
- OscarTheGrinch 9y agoThe audience of this motion graphics demo reel is budget wielding managment types who desperately want to cloak their company in "young and hip".
- burkaman 9y agoIt's for designers, right? That's what I assumed.