This really comes back to economics if you think about it. The ZIRP ( zero interest rate policy ) has caused a miss-allocation of capital. There are large pen

This really comes back to economics if you think about it. The ZIRP ( zero interest rate policy ) has caused a miss-allocation of capital. There are large pensions and funds that are jumping into investing in startups where in the past it has only been primarily VC firms. All of these companies are looking for yield because they have to provide a certain return to their clients. Investing in companies like Juicero is just the natural consequence of this.