I really try to do as little as possible. You learn over time that it is better to launch early, get feedback, and iterate. There was a great write up recentl

I really try to do as little as possible. You learn over time that it is better to launch early, get feedback, and iterate. There was a great write up recently on indiehackers.com with Jeff Atwood about Discourse. He shared some of the older landing pages he first put up in the comments. It is really a testament to launch early. If you look at Discourse now, its night and day from when it first started.