From a different perspective you could point out that the innovative companies (in this context, Instagram and Snapchat) were indeed capable of significant (rel

From a different perspective you could point out that the innovative companies (in this context, Instagram and Snapchat) were indeed capable of significant (relative to the space, at lease) innovation (and getting extremely well paid). I don't see how the risk of "ending up" like Instagram or Snapchat would discourage anyone from making a play in the field. Unseating Facebook is a very different play from merely innovating.