In my opinion, Google is a tolerated monopoly because of being efficient, and not being too greedy. I.e. providing many efficient "free" services that work grea

In my opinion, Google is a tolerated monopoly because of being efficient, and not being too greedy. I.e. providing many efficient "free" services that work great is a good thing for the society, and in return Google gets a massive lock-in in advertising and information control capability. So, the dilemma is: if for having such great "free" services is required the existence of that kind of monopoly, should we tolerate it and accept it as a lesser evil?