I disagree on the term "natural", but I agree that Google is a monopoly. A phone company with last mile lines has a natural monopoly because competition need ac

I disagree on the term "natural", but I agree that Google is a monopoly. A phone company with last mile lines has a natural monopoly because competition need access to the last mile to offer their services. That is the reason that the Bell System was a natural monopoly and essentially every phone company on the planet. Facebook has a near-natural monopoly I think, because of the network effects of its 1 billion memebers. Microsoft had one too, when everyone was developing everything for a PC running Windows, this got broken due to the web and smartphones. Building a new search engine is not impossible, you just need a lot of breath and patience.