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So I do product marketing for a living, and have launched a whole wack of things with good and bad and boring names. The fact that CockroachDB is consistently o
by andkon 9y ago
So I do product marketing for a living, and have launched a whole wack of things with good and bad and boring names. The fact that CockroachDB is consistently on top of HN with each thing they do is pretty strong evidence that they're doing just fine with the name they have, and probably doing even better than if they had a milquetoast tech startup-esque name.
Also, they know what their sales cycles look like. They hear feedback from actual customers. They have people whose job it is to notice any advantage they could have along the way. And yet! They're still selling stuff, they're at 1.0, and they're still alive — with the name they have.
- gonzofish 9y agoI think the fact that the name isn't milquetoast is a huge bonus. People are caught off guard by the name, which gets them thinking about it. I think the dismissal that business people won't look at it because of the name is purely opinion-based. But what do I know?
- Fiahil 9y agoZerg players will love the name. And there might be a small intersection, somewhere, between business people and Starcraft amateurs.
- frankmcsherry 9y agoIf the name were Milquetoast it would be awesome, because that was the cockroach from Bloom County. Or, was that the joke and I'm only just getting it late? ;) https://en.wikipedia.org/wiki/Minor_characters_in_Bloom_County#Milquetoast_the_Cockroach https://en.wikipedia.org/wiki/Minor_characters_in_Bloom_Coun...
- shepardrtc 9y agoErlang posts are also consistently at the top of HN.
- deleted 9y ago[deleted]