Human psychology is on their side, people just don't seem to understand it. Which is fine, most people are not marketing experts. FYI, it doesn't actually matte

Human psychology is on their side, people just don't seem to understand it. Which is fine, most people are not marketing experts. FYI, it doesn't actually matter how much you dislike the name, but when the time comes to make a choice between a silly negative name but unusual and very memorable because of that and between something boring you have seen just as much, you will trust the silly name more. And since database choice for most people is purely dogmatic one - the name gives Cockroach a slight competitive advantage (at the stage they are in).