> The media hegemony broke absolutely the moment we could get the hell away from them. Now people watch TV because they want to, not because there's no other wa

> The media hegemony broke absolutely the moment we could get the hell away from them. Now people watch TV because they want to, not because there's no other way to get there. I wouldn't be so sure about that -- I would venture that 95-99% of the stuff on YouTube / Twitter is owned in some form by one of the 10-15 largest media companies (Disney, Comcast, Viacom, Fox, Bertelsmann, etc) . Ownership is hard to verify (top content creators / on screen talent tend to be able to write their own contracts much like top actors can) but I worked in this field long enough to know that if you want to make the jump from 100k subscribers to 10M+ subscribers, you almost have to rely on a content network for cross-promotion (YT's recommendation algorithms really reinforce this). Even if you're an established star in your own right. But you're right; there's an age cutoff where if you were born after about 1990, the idea of watching TV the way people born before then do is almost totally foreign to you. If it's not available instantly and on-demand, it doesn't exist.