As with laws, it is difficult to predict the outcome of misuse or outright abuse of powerful technologies. The cost here is whatever you can imagine happening

As with laws, it is difficult to predict the outcome of misuse or outright abuse of powerful technologies. The cost here is whatever you can imagine happening if every utterance and the implied judgement of your character escaped into the wild should a keen hacker, nefarious internal actor, or simply a product manager raised by wolves goes ahead "liberates" your data feed. Amazon want to compensate us with, what? ... looks like voice commands and a marginal reduction in search effort, particularly when searching for things they want you to buy from them. Careful now.