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Bascially this. Since the return of Jobs, Apple has not been first about anything (and one may argue about them not being so back in the day as well). But Jobs
by digi_owl 10y ago
Bascially this. Since the return of Jobs, Apple has not been first about anything (and one may argue about them not being so back in the day as well). But Jobs always had a flare for marketing.
- aljones 10y agoCan you have loyal customers with just marketing? Certainly you can get them to buy a product, but marketing doesn't create satisfied customers post purchase. Being first is similar. You can certainly get some nice industry buzz (marketing) by being first. People will buy the product, but will they be satisfied? Only if it is well designed.
- quineoa 10y agoI feel like the Blue Origin / SpaceX "first to land" is relevant here. Blue Origin (another Bezos company) was technically first to land a rocket, and gloated about it. But SpaceX has a more useful implementation as of now.
- pryelluw 10y agoI think he understood what people wanted and knew how to communicate that to his team and the market.