3 ms·

I have to agree with the summation here, it will be a hard sell. The only way that I can see that you would be able to sell this service in the 30 second window

by kls 16y ago

I have to agree with the summation here, it will be a hard sell. The only way that I can see that you would be able to sell this service in the 30 second window of open ear time, would be to offer the service for free, with a contract in place that time expenditures will be measured before and after and you will be payed x for the amount of hours you save the company post-results. It is a big risk on your part, but if you can actually provide the service and prove the results, you would never want for clients again. It is just too exotic for the average decision maker to "get" in the 30 second window of interest.

justajoe 16y ago
That's a cool idea. I wonder if technology firms actually ever take a contract like that.
- kls 16y ago
  If you gave me a metric, that could show me that you saved me money, I would sign up for it in a heart beat. Granted that is only anecdotal evidence from one individual, but I have been a senior executive in several companies some of them fortune 500 so, I would assume that there are a few more like me. Further, putting on my start-up hat, you are offering me a service for free if it does not work and less cost if it does. Reducing my cost as a start-up decision maker is always going to get an open ear.