3 ms·
I wonder if the opacity and significantly less money coming from YouTube (YT) here is a bit of "Headline bad - Bottom line pad" i.e. When a business encounters
by hxta98596 9y ago
I wonder if the opacity and significantly less money coming from YouTube (YT) here is a bit of "Headline bad - Bottom line pad"
i.e. When a business encounters a major problem like this, fix the problem ASAP but also use these opportunities to try to add new profits (another example of how this works: when Uber faced criticism about driver background checks they used the negative publicity to add a $1.50 "safe ride fee" to every ride)
Q: Could enough YT stars with 7 and 8 figure subscriber counts band together and move to a different platform or get staked by a well-funded new startup to create a YT competitor site?...In theory sure anyone can try to compete with a google product...but how realistic is this here? And if it's not realistic then YT can cut the % it has been paying content creators and get away with it.
I have no clue if ad revenue $ will return to previous levels for YT content creators. I hope so. But I wouldn't be surprised if YT used this opportunity to change how it has been doing things and grab a bigger piece of the ad money profit pie at stake. Either way this is a fascinating story: on one hand YT has almost a monopoly when it comes to this kind of monetized online video content. On the other hand, YT is dependent on a pyramid of quite powerful content creators to maintain the very monopoly they are subject to.