You mean "why can't peach sellers make it up with volume?", marginal cost of copying software is zero, right? The problem is : so can lemon sellers. The price a

You mean "why can't peach sellers make it up with volume?", marginal cost of copying software is zero, right? The problem is : so can lemon sellers. The price already accounts for this and it is too low to fund a peach seller (research, software engineering, customer service...).