Most businesses don't require innovation at all. McDonald's, for example, didn't invent the hamburger, but it has grown large because of its ability to grow whi

Most businesses don't require innovation at all. McDonald's, for example, didn't invent the hamburger, but it has grown large because of its ability to grow while maintaining high standards. McDonalds and its competitors have been continually innovating on the details of how to provider hamburgers and chips to customers quickly and cheaply.