This is where the bigger opportunity lies for AWS or Google Cloud to move up the stack. They already power the core of most of the smaller SaaS products. Hence

This is where the bigger opportunity lies for AWS or Google Cloud to move up the stack. They already power the core of most of the smaller SaaS products. Hence it's just a matter of identifying the common tooling patterns and add value on top. These products can integrates well with their existing data pipeline tools, offering the incentive to business to standardize on a single cloud platform rather than shopping around for SaaS products.