The article sort of addresses the consumer motivation for choosing prepaid cards over traditional banks: During Servon’s research working as a teller at a

The article sort of addresses the consumer motivation for choosing prepaid cards over traditional banks: During Servon’s research working as a teller at a check casher and payday lender, consumers told her that the fee structures of nonbank alternatives were more transparent and predictable than those at conventional banks—crucial to anyone living on a budget. Prepaid cards offer this predictability, and over time their reputation for transparency has improved.