At the higher end of the price spectrum, Adobe has done an amazing job gluing it all together. I'm familiar with them from the Omniture days, but recently atten

At the higher end of the price spectrum, Adobe has done an amazing job gluing it all together. I'm familiar with them from the Omniture days, but recently attended their Summit event and it really opened my eyes on how integrated their stack has become: - Analytics - Personalization - eCommerce and Cart recovery - Programmatic Ad Buying (including automatic credit for any bot traffic detected by WhiteOps above 3% threshold) - DMP, that syncs in real-time with your Analytics/segmentation and cart recovery software. There is also a slew of video related stuff that was of special interest to me, but isn't really relevant to this thread. Best of all, you can setup alerts by email and SMS, and then reply to them asking for more info that the system auto analyzes for you. Source: Current Adobe customer and attended Summit 2017.